Images from H&M, Times Newspaper and the Oxford Street concept store.
Centre Image - Iggy Jeans
SUSTAINABILITY PROJECT FOCUSED ON LIVING WITH LESS
In this University project my concept is to use imagery from deserts to inspire more re-wear of denim, extending garment life and reducing the drain on water resources to reverse the damage to environments by desertification. Garments are polluting the desert due to short lived clothing. Thus, I am turning the environmental damage wreaked by denim back on itself to become part of the solution. In this project I have designed a service that allows new designs to be added to denim to prolong its life in the lifecycle.
